Level 1 · Everyday · 30 Cards
An argument is powerful not when you say something. It's powerful when it lands in the Decision-Making Center of the other person.
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How it works
What is a DMC?
A Decision-Making Center is a psychological trigger that actually drives a person's choice — habit, status, fear of loss, identity, freedom. Landing your argument in the DMC is the difference between persuading and being ignored.
Your thesis
Decision-Making Centers
Argument missed the DMC.
Understand why. Strengthen. Try again.
Choose your next move:
💡 Key insight
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Now rebuild your argument for THIS person →
Example strong argument
Pick one tool to strengthen your argument:
Attack cards — find the weaknesses before AI does:
Your score
out of 90 possible
Your level